This is a question that plays on the minds of many people. But here at Minty towers have some very basic rules when it comes to producing a winning leaflet.
Keep it simple
Generally, there should be no more than 10 words per line on a leaflet or poster, simply because it is easier to read. The less words there are the better because you can then adapt your text to make sure you get the important bits in there whilst making it easy to read.
There are also what designers call ‘white space’ which means essentially, less is more. The more white clear space on the leaflet, the easier it is to understand. If you have too much colour or image heavy leaflets, then the brain finds it harder to read.
Good images
Good, high quality images are a must, we can always edit your photos by brightening them up or cropping but having good photos is at the very cornerstone of getting across a good quality message.
Get to the point
Make sure that your leaflet gets to the point with big headers and clear text. Our brains fix immediately to certain things like bright colours or the biggest item that stands out. We always make our leaflets draw attention to the most important parts. Prices should always be included because this attracts people to call and make contact.
Call to action
Your telephone number, email social media channels all need to be clearly displayed and on both sides is ideal unless the flow of the leaflet does not allow.
