With GDPR upon us all in Europe, accounting for email sign-ups no matter how tenuous they are, they have now got a firm and concrete directive that shall be adopted by all.

Now, this isn’t a blog about GDPR nor is it a workaround, it is more a new revolution. Print marketing is now going to be the new part of outbound marketing that we have all maybe overlooked over recent years.

Print marketing is the future
Unlike email marketing, direct mail via printed materials is unregulated in the bigger sense of the word. So whilst email marketing lists are going to be built up over the coming years, speculation starts to brew and new initiatives start to surface, print marketing will always be a medium that will forever be used to more lucrative and ingenious ways that print probably would not be able to reach.

Printing leaflets, flyers or incentives and using them to deliver into people’s doormats is an age-old method that we here at mint graphics will always (obviously) prefer. If you have an idea of how we could help you with your print direct mail, contact us to find out more.